From October 5 to October 7, 2022, Madrid will grow to be as soon as once more the world capital of luxurious tourism.
Celebrating the second version of Forward_MAD, Madrid renews its dedication to the event of a sustainable mannequin of high-impact tourism, through which its historic and cultural heritage takes centre stage.
For 2 days professionals from the tourism trade equivalent to journey companies, funding funds, hoteliers, transportation corporations, excursions and different actions suppliers, along with the media, will meet in Madrid to debate traits and techniques to show the town right into a high-impact vacationer vacation spot.
Amongst different developments to happen on the occasion, new services and products will probably be introduced to enhance the supply out there to vacationers who spend extra and e book an extended keep.
As well as, the ideas of regenerative tourism and sustainability footprints will probably be included as cornerstones of this tourism phase together with dialogue about new traits, challenges confronted and the alternatives they signify.
Worldwide audio system who’ve confirmed their participation for the Forward_MAD convention programme embody:
- Jennifer Wilson-Butiggieg, Co-president of Valerie Wilson Journey.
- Joan Roca, Founder and CEO of Essentialist.
- Petra Stuŝek, Chairman of European Cities Advertising.
- Filip Boyen, former CEO and ambassador of The Forbes Journey Information.
- Trevor Horwell, CEO of Nobu Lodge Group
- Marc Dardenne, CEO of Luxurious Manufacturers Europe at Accor.
- Gonzalo Aguilar, Chief Working Officer Europe at Marriott.
- Mark Britton Jones, lecturer at Glion Institute of Increased Training.
- Mauro de Rosa, Founder and CEO of Quick Personal Jet.
- Zain Richardson, Chief Advertising Officer at Aero.
- Caroline Leboucher, CEO of Atout France.
- Miguel Sanz, Basic Director of Tourspain.
The luxurious tourism phase has skilled a big development lately. Within the case of Madrid, the variety of vacationers staying in four- and five-star lodges rose to 2.53 million in 2021, greater than doubling the figures from 2019, in line with information from the Spanish Statistics Institute (INE) collected by Madrid Destino. In parallel, the variety of lodging in these two classes has elevated, with 64 p.c of the lodges inaugurated from 2019 to 2021 in Madrid being four- and five-stars.
Forward_MAD held its first version in Madrid final 12 months from October 13th to October 15th. It was attended by greater than 200 worldwide journey trade professionals representing greater than 150 corporations within the luxurious tourism phase from 30 nations.
